The service marketing mix consists of a set of tactics that a company can use to promote and encourage potential customers to buy their service the services marketing mix is also known as the 7 p's of marketing. The marketing mix was originally defined as the “4 ps” – product, price, promotion, and place for service businesses, a fifth “p” – people was more recently added still more recently, two additional important categories of strategic marketing analysis were added to the marketing mix: packaging and positioning.
Marketing theories – the marketing mix – from 4 ps to 7 ps visit our marketing theories page to see more of our marketing buzzword busting blogs marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if they stand still for too long.
The service marketing mix involves product, price, place, promotion, people, process and physical evidence firms marketing a service need to get each of these elements correct the marketing mix for a service has additional elements because the characteristics of a service are different to the characteristics of a product. Services marketing are dominated by the 7 ps of marketing namely product, price, place, promotion, people, process and physical evidence the 7 p framework is one of the most popular framework for deciding a marketing strategy, right from strategy formulation to actual implementation. The 7 ps model, also known as the services marketing mix, goes beyond the four basic marketing principles for product marketing services have unique characteristics, for example intangibility, heterogeneity, inseparability and perish-ability.
The 7ps marketing mix helps companies to review and define key issues that effect the marketing of its products and services and is often now referred to as the 7ps framework for the digital marketing mix. The 7 p’s of services marketing the first four elements in the services marketing mix are the same as those in the traditional marketing mix however, given the unique nature of services, the implications of these are slightly different in case of services.
Marketing activity is normally structured around the 4 ps – product, price, promotion and place how does the marketing mix for services look like understand how the 4 ps of the classic marketing max can be extended to yield a complete marketing mix for services.
Marketing, business - the 7 ps of marketing - entrepreneurcom marketing, business - the 7 ps of marketing - entrepreneurcom is your current product or service, or mix of products and. In services marketing, an extended marketing mix is used, typically comprising 7 ps, made up of the original 4 ps extended by process, people, and physical evidence occasionally service marketers will refer to 8 ps , comprising these 7 ps plus performance.